Goodlife Plus Review

Goodlife Plus is the second UK competition operator we’ve covered with publicly listed corporate ownership. Good Life Plus PLC is listed on the London Stock Exchange, which puts the brand alongside BOTB as one of the very few competition operators with audited annual accounts, shareholder oversight, and financial transparency you can verify. That’s a real differentiator and the main reason to consider them seriously.

The operating model is subscription-based, similar to Daymade. Subscribers pay a recurring monthly fee — typically £5-£25 depending on the tier — and are automatically entered into monthly prize draws. Higher tiers provide entries into more competitions or higher-value prizes. The convenience of the model is real: set it up once and you’re done thinking about it.

The prize mix is broader than Daymade. Subscribers are entered into draws for cars (typically £20k-£80k range), cash prizes (£500-£25,000 ranges), holidays, and lifestyle prizes (electronics, experiences, premium goods). The variety means subscribers see different prize opportunities each month, which is more engaging than pure cash-only subscription products.

Where Goodlife Plus runs into trouble is on the customer experience side. The Trustpilot rating sits at 3.9 stars across 980+ reviews, which is lower than every other operator in our top 10. The negative reviews follow recurring themes: difficulty cancelling subscriptions, slow customer service, and confusion around how the subscription tiers map to draw entries. Some of these are inevitable in subscription businesses — the cancellation friction issue particularly comes up across most subscription-model services — but the volume of complaints is meaningful.

The subscription cost is the other thing worth thinking about carefully. At £15 monthly (a common mid-tier subscription), you’re spending £180 annually. That’s significantly more than most one-off entrants would spend at a traditional competition operator like Pristine or Aspire across a year. Whether that recurring cost is justified depends on how much you value the convenience of automatic entries versus the cost.

Trust signals are otherwise reasonable. The PLC ownership is genuinely meaningful — Good Life Plus PLC’s annual accounts and shareholder disclosures provide a level of financial transparency that private operators can’t match. The free entry route is publicised per UK law, though it’s less prominently displayed than at traditional operators. Mobile experience is solid, with subscription management accessible via the app.

For UK customers who specifically value PLC-backed corporate transparency and want a subscription model approach to UK competitions, Goodlife Plus offers a distinctive proposition. Pay close attention to the subscription cost over time, the cancellation process, and the current customer service responsiveness before committing.