Clean mobile-first design with smooth subscription management.
Daily and weekly draws give frequent entry opportunities without per-entry decisions.
Beyond cash, you get holidays, experiences, and premium products.
Subscribe once and you’re automatically entered — convenient for active competition entrants.
Monthly recurring fees mean long-term spend can be significantly more than entrants initially anticipate.
3.9 stars is meaningfully below the operators above it in our ranking.
Some draw mechanics aren’t described as clearly as at traditional competition operators.
Founded in 2018, less long-term track record than industry stalwarts.
Daymade is the closest thing the UK competition market has to a subscription product. Where every other operator on this list works on a per-entry basis — you decide whether to enter each specific competition — Daymade runs primarily on a subscription model. You pay a recurring monthly fee, and you’re automatically entered into regular cash and lifestyle draws. The model feels more like a lottery product than a traditional UK competition operator.
They launched in 2018 and have grown through digital-first marketing and an app-led entry experience. The platform itself is genuinely modern — clean mobile design, smooth onboarding, easy subscription management. If you’re frustrated by the dated feel of operators like BOTB, Daymade is the polar opposite in terms of UX.
The prize mix focuses on smaller, more frequent draws. Cash prizes typically in the £100-£10,000 range, holidays, lifestyle experiences, and premium products. Less headline-grabbing than competitor operators, but more frequent and arguably with better individual odds given the smaller entry pools.
Subscription pricing typically runs £5-£20 monthly depending on the package, with higher tiers providing entries into more or higher-value draws. One-off entries are also available for those who don’t want recurring subscriptions. The subscription model is convenient — set it up once and you’re done — but the long-term cost is something to think about. £15 monthly is £180 annually. Across a year, that’s significantly more than most one-off entrants would spend at traditional operators, and you should evaluate whether the prize value justifies that recurring cost.
The trust signals are where Daymade looks weaker than its competitors. Trustpilot sits at 3.9 stars across 5,500+ reviews. That’s lower than every other operator in our top 10, and the negative reviews follow recurring themes: difficulty cancelling subscriptions, slow customer service responses, and confusion around how winners are selected and notified. Some of these are inevitable in any subscription business, but the volume is meaningful.
The draw mechanics themselves are less clearly documented than at traditional operators. Most UK competition operators describe their draw process in detail — when entries close, how the random selection works, when winners are announced. Daymade’s documentation is thinner. Whether this is a real concern or just a marketing choice is hard to say from outside, but it’s a transparency point worth noting.
The free entry route exists per UK law but is less prominently displayed than at traditional operators. You can use it, but you’ll need to look.
If you want a hands-off subscription approach to UK competitions with a modern app experience, Daymade is the most established option. Just go in with realistic expectations on the cost (monthly fees add up faster than people anticipate), the customer service (response times can be slow), and the draw transparency (less documented than traditional operators).
| Founded: | 2018 |
| Headquarters | |
| Trustpilot Rating | 3.9 Stars |
| Trustpilot Reviews | 5,500+ |
| Prize Focus | Cash, Holidays, Lifestyle |
| Entry Model | Subscription |
| Free Entry Route | Yes (Postal) |
| Mobiel App | Yes |
